Product Traceability

       QR code, also known as two-dimensional barcode. The common QR code is QR Code, which is a coding method that has become extremely popular on mobile devices in recent years. The smart marketing function of QR codes will bring huge opportunities to enterprises.

       Consumers can log in to the enterprise page on the smart marketing platform by scanning the anti-counterfeiting QR code on the product packaging, learn about the product, enterprise information, communicate instantly, and express personal needs; They can also input the verification code and mobile phone number inside the product packaging to receive consumption reward points or random prizes from the manufacturer. Thus, a communication channel is established between the enterprise and the consumer, which is equivalent to the enterprise developing consumer members.

       The smart marketing enterprise backend collects user information, can analyze consumer preferences through big data, improve and develop new products, and push product information in a targeted manner.

       Accurately guide consumers into online stores or physical stores, thus forming a closed marketing cycle, which will greatly improve the accuracy of the enterprise's judgment of the market.

       By pushing information in batches, the accuracy of brand communication positioning is improved, while the cost of communication is greatly reduced. It can be foreseen that with the development of the market,

       QR code, due to its unique advantages of precision, efficiency, and low cost, provides products with a new marketing channel covering a wider range, helping enterprises break through online and offline marketing barriers and easily achieve the organic combination of online and offline.

       Enterprises also implement QR codes on various media to promote business optimization and achieve marketing and management purposes.

       We have always focused on technological innovation, serving global customers with software and hardware integration capabilities as an international identification equipment, software, and hardware enterprise. We provide global customers with complete coding and identification products, full product traceability anti-counterfeiting, corporate promotion and new product promotion, logistics tracking, anti-channel conflict, and unlimited e-commerce services.

       Through innovative software solutions and hardware integration solutions, we provide customers with overall solutions for anti-counterfeiting, traceability, supply chain management, and distribution management that can be applied globally.

       The six value manifestations of the traceability management system

       1. Anti-counterfeiting inquiry: The platform provides anti-counterfeiting services through logistics code identification, layer hard plastic, etc.;

       2. Product traceability, anti-channel conflict: Internal personnel use Leidejie software to scan logistics codes to manage product circulation;

       3. Brand promotion: The software has functions such as enterprise information release and brand release;

       4. Consumer database: The software obtains consumer information through consumer registration;

       5. Points marketing: Consumers scan logistics codes with their mobile phones to obtain points, which can be exchanged for gifts;

       6. Market data: The software analyzes data on registered users' age, region, purchasing power, etc.;

       Compared with the current market application solutions, the platform's anti-channel conflict solution has a more comprehensive source of product sales areas; it pioneers consumer shopping measures, enabling consumers to unconsciously help enterprises complete market management work, thus making the enterprise's circulation management more precise.

       Brand promotion creates deep interconnection between enterprises and consumers. Traditional enterprise marketing models are mostly direct contact between manufacturers and distributors, and then through distributors to consumers, with no interaction between manufacturers and consumers.

       The traceability management system can open the interactive mode between enterprises and consumers, forming a virtuous cycle of manufacturer - distributor - consumer - Leidejie platform.

       Moreover, during use, manufacturers can also increase brand awareness through advertising implantation, and can also empower consumer interaction, user comments, information sharing, etc., so that the product reputation is passed on by word of mouth,

       Such long-term continuous consumer interaction and real consumer information absorption can greatly enhance consumers' loyalty, reputation, and brand awareness.