QR Code Marketing Management System

QR code + big data is the perfect "interactive touchpoint" for precise Internet marketing, containing huge commercial value, and variable QR codes are the key to unlocking this gold mine.

Developed as an Internet-based product serving traditional FMCG industries, it uses the "one item, one code" technology as an entry point, with variable QR codes as a feature, dedicated to building an O2O platform for traditional industries, integrating anti-counterfeiting traceability, offline promotions, online activities, and interactive communication. The "one item, one code" technology evolves into various applications such as one bottle, one code; one box, one code; one pack, one code; one can, one code; one fruit, one code, etc., enabling fully controllable promotions, dynamically adjustable awards, fast delivery of gifts, increasing scan participation rate, and achieving the perfect combination of traditional offline promotions with online.

The big data engine system is designed to help traditional FMCG enterprises embrace Internet+ and solve the problem of information asymmetry between traditional consumers and businesses. All decisions must be based on rational thinking of a precise marketing system driven by big data. Even the smallest brand needs its own big data engine.

The unique full-scenario code assignment system of the Ledejie big data engine is a key link. Using QR codes as the core and official accounts as the carrier, it helps consumers achieve scenario effects more conveniently, improving the breadth and depth of fan accumulation, and achieving rapid and precise fan growth online and offline!

By scanning QR codes via WeChat, users can not only query anti-counterfeiting, traceability, and anti-channel conflict functions, but also engage in various promotional marketing activities such as earning points, lucky draws, receiving phone credits, data traffic, cash red envelopes, sharing fission red envelopes, product giveaways, and interactive marketing games. Enterprises can adjust the winning rate for different regions and time periods. Through the Ledejie QR Code Marketing Management System, businesses can connect online and offline, realize a marketing closed loop, and achieve O2O.

 For merchants, consumers can directly scan the code to participate in lucky draw activities, allowing promotional expenses to reach the end consumer directly, saving a large amount of manpower, material resources, and transportation costs, making promotions truly 100% effective. Moreover, through the "one item, one code" system, detailed consumption information of target consumer groups can be fully obtained, including contact phone numbers, consumption locations, consumption times, consumption frequencies, and spending power. This data can be analyzed to provide big data decision support for precise secondary marketing, significantly reducing enterprise marketing costs.